In networking business, you need to network with people. The best way to maintain contact with people online is through Email Marketing. You can use it for many purposes; appreciation for joining/ purchasing, product updates, promotional updates.
The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.
The only important thing you need to remember when doing MLM / Network Marketing is PEOPLE. You need to connect with people. Online, we call them leads. You need leads to have any sale. Not only you need leads, you need targeted leads, that is people who are interested in your product or services.
These are your potential cash cows. You need to follow up with them, update them regularly, forming a relationship. The purpose of doing this is to increase their awareness of your company or product. Imagine, today if you keep seeing the advertisement of, say, MacDonald’s, the next time you make a decision on where to eat, you will probably be thinking of MacDonald’s. You need to get them to see your advertisements. The easiest way is to send them emails.
Email Marketing is not just sending information and updates. There are many things you need to take note when doing Email Marketing. Here are some tips on how you can maximize the results from your Email Marketing Campaign.
Email Like a Pro
When composing email-messages, you need to keep in mind some points to make your emails look more professional.
- Who is it from?
People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.
Another factor that determines if a person opens up your email is the subject line. Your subject line must attract them or create interest to know more. Generally as a rule, keep it under 50 characters.
- Main body
After your reader decides to open your email, you have to grab this opportunity to sell your purpose to them. Identify your self and the purpose of your purpose to them immediately. Keep the style of the email close to the style of your website. State the referrer if you have.
Improve conversion of your Emails
An effective email is more likely to increase traffic to your website. It also increases the returns on effort (that is for scripting the email). Here is 6 golden rules to make your email more effective;
- Brand
You need to brand yourself or the company in order to make people remember you. Good examples of branding are; The Rich Jerk, Success University, and many more. Stick with the brand image you created, and use it consistently in every email you send out. Put your Brand in the subject line, so people can recognize you instantly.
- Honesty
Be honest in your subject line. Don’t trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.
- Instill sense of urgency
Creating a sense of urgency will make the reader make a decision. You can instill the sense of urgency in readers by using words like “for the first 50 customers, Limited time, early bird discount” in the email to make readers feel the need to take action soon.
- Entice them
Give readers benefits to open the email in the subject line. E.g. Redeem you Free Gift now! You can also incorporate the urgency to open the email in your subject line.
- Keep to the limit
In your main body, you can use bolds, colors, and capital letters to emphasize the benefits of your product / service. But bear in mind not to over do it. Using too much bolds, capital letters and colors will not only confuse your readers, it will also piss people and spiders off. Spiders may filter your email and classify it as SPAM.
- Simple and Sweet
Different purpose of email requires you to use different strategy in your emails. But as a general rule, keep your email simple and sweet. Nobody likes to read a long and wordy email. You should keep your email to the main point. If you have too much information to give, it will probably better if you give a short introduction in the email and add a link for people to click to read the full article.
*P.S Include a unsubscribe tab for all your email correspondence. It is a legal requirement for all email newsletter to include the unsubscribe option to reduce SPAM.
