SRPI

There is one thing on which every online marketer agrees: the key to success is traffic. No matter how appealing your product or service may be, you will fail without traffic.

Many webmasters spend a lot of money on advertising. They purchase large email campaigns, advertise on Google and Yahoo, and even buy radio and TV time. But, fortunately, you do not have to make expenditures of that magnitude.

Instead, try the following.

1. Article distribution is my favorite marketing activity because it has paid such great dividends for the websites with which I am associated. At last count, my article writing has netted those sites more than 30,000 links. The process is pretty simple. Just write articles that will be interesting and/or helpful, and use one of the many available software tools to submit them to article distribution sites. Include an author’s box, like the one at the end of this article, with links to your website(s). As Webmasters looking for content find and use your articles on their sites, you will pick up links; often lots of them.

2. Exchange links with the webmasters of other sites. While a link on any decent site will help you, links on sites with content related to yours and links on sites with relatively good Google PR are particularly valuable in influencing your search engine rankings.

3. One way linking. If your content is good enough or if you have something to offer other webmasters (a widget, an ebook, etc.), try for one way links. The search engines value them far more highly than reciprocal links.

4. Set up a blog. Put a link to your website on it. Try to come up with an interesting post at least once a month. Weekly is better.

5. Just as website owners need content, so do bloggers. Offer to write guest blogs (followed by an author’s box with a description of and link to your site).

6. This may surprise you, but press releases can get you hundreds of links (and lots of publicity). There are agencies and software tools which will help you distribute your releases. Neither are expensive: you’ll be pleasantly surprised.

If you do not have confidence in your writing skills, you can purchase private label rights (PLR) articles very inexpensively and/or hire a writer. If you do a little searching you can find writers who will produce blog posts for as little as $5 and articles for just $10. You will have to do some screening to find capable authors and the fees you pay may wind up being well above the aforementioned minimums. But, the investment is very small for the potential return. In fact, the strategies we have discussed can lead to relatively quick, significant search engine ranking boosts for your website.